Case Study:
JP Morgan Chase leadership tasked us to to develop a new product that would live under the overall Chase brand and Innovate within the digital wallet space.
MY CHALLENGE
Build a team, lead the creation of the product and develop a stand along brand to live under the Chase umbrella.
MY ACTION
Led the end-to-end design and strategy to define the new product's UX and branding, ensuring a seamless user experience for both the standalone offering and its integration points (e.g., PayPal).
THE RESULT
Achieved 5 million active customers and delivered $1.7 Billion in transactions (Q2 ’19).
The Design Process
SKETCHING
Whether on paper or the office walls, we use sketching to give our thoughts a physical form. This stage is dedicated to creative freedom—pinning up the ideas that make sense and clearing away the noise to find the best path forward.
SKETCHING
Whether on paper or the office walls, I use sketching to give thoughts a physical form. This stage is dedicated to creative freedom—pinning up the ideas that make sense and clearing away the noise to find the best path forward.
DESIGN THINKING
This is my jam!
I’ve found no better way to educate, inform and energize teams across organizations, than with design thinking workshops. These can range from ideation on an entire product to defining the voice and tone from a content perspective.
SKETCHING
Whether on paper or the office walls, we use sketching to give our thoughts a physical form. This stage is dedicated to creative freedom—pinning up the ideas that make sense and clearing away the noise to find the best path forward.
BRANDING
Branding was treated as a thread that ran through everything—starting with the design system for the app and extending all the way to how the product was introduced to our customers.
